July 14, 2024


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Africa Journey Week Traits Report reveals tourism drivers for 2023

Africa Journey Week Traits Report reveals tourism drivers for 2023

From journey tourism in Africa and green-hushing to faith-based excursions and why pronouns matter, these developments are what are driving journey resolution making and behavior, in addition to how we as expertise suppliers are hitting the candy spot of client calls for.

CAPE TOWN – Leisure journey, and significantly safari, is driving the restoration of journey and tourism in Africa. This in response to the Africa Journey Week Traits report launched this week at World Journey Market Africa, being held on the Cape City Worldwide Conference Centre this week. Date launched by analysis agency ForwardKeys highlighted within the report reveals that each one the highest locations on the continent are displaying a marked enchancment in Q1 2023, from 2022, with the advance persevering with into 2023.

What’s noticeable is that 4 out of the highest 10 locations are in East Africa and Tanzania are on monitor to exceed pre-pandemic ranges in Q1 2023, illustrating the crucial position that East Africa will play within the restoration of journey in Africa.

Take a look at flight searches, the presence of South Africa, Tanzania and Kenya within the prime half of the record suggests curiosity in safari holidays heading into Q2. That is additional supported by the rise within the share of searches for South Africa and Kenya.

Additional highlights revealed within the developments report embody:

  • The rise of Journey Tourism: Namibia is a prime performer on this regard, with Germany, France and Spain being key drivers of inbound tourism. For journey vacationers, it’s not nearly taking dangers but additionally about connecting with new cultures and landscapes whereas being bodily lively.
  • Netflix to advertise tourism and journey: After publicity to South African content material on Netflix, viewers had been 3.1 instances extra more likely to think about it as their prime journey vacation spot. The publicity has sparked area of interest tourism choices like “marine safaris”, together with Kelp Forest Snorkelling.
  • Travelling mild: In response to World Journey & Tourism Council (WTTC) and the Journey.com Group: 69% of travellers are in search of sustainable journey choices in 2023. In response to this development, eco-conscious travellers at the moment are selecting to journey virtually luggage-free to scale back CO2 emissions, with many buying vacation clothes and necessities from native suppliers and donating these things to charities and communities in want earlier than their return flight.
  • Accessible journey: The untapped market of accessible journey and tourism has the potential to broaden considerably on condition that 1.3 billion individuals, or 16% of the world’s inhabitants, reside with disabilities. Safaris and different journey experiences have gotten extra accessible to individuals with disabilities, with a multisensory method that capitalises on different senses like listening to, smelling,
    and tasting.
  • Greenwashing vs Inexperienced-hushing: The other of greenwashing, the time period green-hushing refers to the truth that fewer corporations are publicising their eco objectives and accomplishments. This results in an absence of accountability, missed alternatives, and lack of know-how sharing.
  • The luxurious traveller is younger: The 2023 luxurious traveller is considerably youthful than in earlier years, in search of a extra immersive journey expertise, connecting with the area people, and need to keep longer in a single place.
  • Religion-based tourism: One of many developments recognized within the report is the potential for advertising faith-based excursions or experiences, which has confirmed widespread amongst dedicated pilgrims or the culturally curious. International locations comparable to Morocco, Côte d’Ivoire, Ethiopia, and Egypt have widespread spiritual websites, and South Africa’s faith-based tourism market has a 2-4% share within the world market. The Muslim journey market additionally exhibits large potential, with the variety of worldwide Muslim travellers set to develop from 160 million to 230 million by 2028.
  • The rise of digital nomads: Whereas Namibia has already launched a Digital Nomad Visa, different international locations like Mauritius and South Africa are nonetheless within the technique of growing comparable programmes. Digital nomads search a way of neighborhood and need to totally immerse themselves
    in native cultures.
  • LGBTQ+ and inclusivity: The LGBTQ+ market has been instrumental in main the worldwide tourism restoration after the pandemic. This journey market has vital buying energy, and Africa is seeking to entice this market. Nevertheless, whereas progress is being made, there are nonetheless misconceptions and challenges that should be addressed.

Africa Journey Week Traits Report reveals tourism drivers for 2023

Tatiana is the information coordinator for TravelDailyNews Media Community (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her position contains monitoring the lots of of reports sources of TravelDailyNews Media Community and skimming crucial in response to our technique.

She holds a Bachelor’s diploma in Communication & Mass Media from Panteion College of Political & Social Research of Athens and he or she has been editor and editor-in-chief in numerous financial magazines and newspapers.