May 25, 2024


World Trip Is Really Fun

Dubai Locations makes it straightforward to seek out hidden gems, distinctive experiences, fascinating vacationer spots – Information

Dubai Locations makes it straightforward to seek out hidden gems, distinctive experiences, fascinating vacationer spots – Information

Emirate connecting with content material creators to advertise this 12 months’s theme of ‘the land’, ‘the sky’ and ‘the water’



Printed: Solar 11 Dec 2022, 4:41 PM

Final up to date: Solar 11 Dec 2022, 7:30 PM

The #DubaiDestinations winter marketing campaign returns this season to showcase the points of interest and experiences that make the emirate a prime decide amongst international locations within the cooler months of the 12 months.

The collaborative marketing campaign, carried out by Model Dubai, the artistic arm of the Authorities of Dubai Media Workplace (GDMO), options partaking content material from numerous stakeholders. The marketing campaign is held underneath the directives of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council.

To mark the launch of the marketing campaign, Model Dubai hosted an occasion for the media, influencers and content material creators on the Authorities of Dubai Media Workplace to showcase the activations and experiences the most recent marketing campaign can be highlighting to native and international audiences. Model Dubai additionally introduced the launch of the #DubaiDestinations web site, which can share content material, movies and guides associated to the marketing campaign.

Mona Al Marri, Vice-Chairperson and Managing Director of the Dubai Media Council and Director Basic of the Authorities of Dubai Media Workplace (GDMO), stated: “The #DubaiDestinations marketing campaign as soon as once more brings collectively authorities entities, business stakeholders, the artistic group and media to supply a brand new window into Dubai’s thrilling winter vacation spot experiences.

The marketing campaign is a celebration of the locations, actions and points of interest that present memorable experiences within the season. The initiative will showcase the covetable tradition, fascinating meals, pristine seashores, gorgeous mountain landscapes, distinctive fashionable life-style, thrilling adventures, centuries-old heritage and futuristic cityscapes that Dubai affords.”

Mona Al Marri,

Mona Al Marri,

“The marketing campaign will weave collectively compelling narratives from numerous sources about what makes Dubai a very distinctive place to go to and discover. Content material creators of all nationalities can take part within the marketing campaign by contributing their distinctive tales and artistic content material about Dubai’s attractiveness as a winter vacation spot. The marketing campaign goals to convey Dubai’s distinctive character that mixes its fashionable spirit and cosmopolitan ethos with its wealthy historical past and heritage,” she stated.

Talking to Khaleej Occasions, she added: We’re doing this to attach with content material creators. They want the assist, and they should have entry to occasions and venues. Model Dubai’s foremost goal is to assist creativity and to convey the artistic business collectively.”

She emphasised that Dubai is a metropolis that’s rising each day with many new actions and that this wants a artistic eye to share it with the general public. Talking in regards to the theme of Dubai Locations which focuses on ‘The Land’, ‘The Sky’ and ‘The Water’, Al Marri stated that the idea is to encourage folks to benefit from the outdoor and to study all of the actions that they are often a part of.

“We would like folks to not solely spend time indoors however to additionally benefit from the outdoor. We’re attempting to emphasise this life-style in Dubai. Folks generally don’t find out about actions occurring exterior,” she stated.

This 12 months, Locations Dubai will see extra collaborations with the non-public sector, she stated, including “They noticed the worth of final 12 months’s marketing campaign and they also wished to do extra collaborations when it comes to amenities and occasions.”

She stated that when the concept of Dubai Locations got here up final 12 months, folks questioned why it was wanted, in any case, many web sites had been already speaking in regards to the metropolis, however she had a distinct perspective. “That is for the proficient individuals who can convey the message in a different way to the world. It’s not us selling Dubai, they’ll speak in regards to the metropolis as an attractive vacation spot in their very own means,” she stated.

The present season of the #DubaiDestinations marketing campaign, working till February 2023, invitations the native and international group to savour Dubai’s numerous winter points of interest throughout land, sky and water. The weather of ‘Land, Sky and Water’ kind the fundamental theme of the collaborative marketing campaign whose final goal is to reinforce Dubai’s attraction as a vacation spot of alternative that gives enriching experiences and adventures.

The Hatta area can be a key focus of the marketing campaign. The area’s picturesque mountain surroundings, archaeological websites and different vacationer points of interest such because the Hatta Fort, the Hatta Dam, the Hatta Heritage Village and the Hatta Hill Park can be prominently featured within the marketing campaign. The marketing campaign will even put the highlight on the distinctive leisure amenities, luxurious resorts and numerous journey actions, akin to tenting, biking, mountain climbing and swimming. The Hatta Mountain Conservation Reserve, which is house to many uncommon birds and animals, will even be highlighted within the #DubaiDestinations marketing campaign.

Through the occasion, which was attended by media and content material creators, Shaima Al Suwaidi, Director of Model Dubai, stated: “The collaborative storytelling marketing campaign will share compelling content material on Dubai’s winter locations and occasions by way of guides, artistic movies, and social media as a part of Model Dubai’s goal to reinforce Dubai’s profile as a must-visit vacation spot.”


As a part of the winter marketing campaign, Al Suwaidi stated that Model Dubai will proceed to launch a collection of guides to boost the visibility of the emirate’s varied winter points of interest. The guides will cowl must-try winter actions, out of doors sports activities actions, tenting journeys, winter pop-ups, out of doors eating choices and different points of interest.

She instructed Khaleej Occasions that earlier campaigns have seen quite a lot of social media engagement. “Folks had been joyful to participate. We additionally inspired others to participate on this marketing campaign. We found some locations and actions by way of the hashtag,” she stated including that their aim is to advertise the hidden gems, the distinctive experiences and the fascinating locations in Dubai.

She stated that they’re presently collaborating with greater than 150 content material creators to showcase Dubai as one of the best metropolis to reside in. “Content material creators are already doing quite a lot of protection for Dubai. So, we thought why not have them underneath the umbrella of the GDMO and provides them the assist and amenities that they require,” she stated.

The web site of Dubai Locations was additionally launched on Sunday through the occasion. It contains the content material created by Model Dubai, the guides to Dubai and likewise the content material creators’ associated content material. “It will actually assist enhance your accounts and offer you extra publicity,” she instructed them.