Governor Lamont Pronounces Connecticut’s ‘Discover Your Vibe’ Tourism Marketing campaign Continues Into Winter

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11/29/2022

Governor Lamont Pronounces Connecticut’s ‘Discover Your Vibe’ Tourism Marketing campaign Continues Into Winter

WATCH: Discover Your Vibe Winter Marketing campaign Spot

(HARTFORD, CT) – Governor Ned Lamont immediately introduced that the Connecticut Workplace of Tourism is constant its award-winning “Discover Your Vibe” tourism marketing campaign via the winter months via the discharge of a brand new marketing campaign that places a highlight on the ample actions and experiences out there to guests in Connecticut throughout the season.

The “Discover Your Vibe” marketing campaign first launched in June, exceeding business benchmarks, in addition to year-over-year efficiency for the summer season months (June to September 5, 2022), together with:

• 205 million paid media impressions, a rise of 80%
• 1.5 billion PR impressions
• Out-of-state web site visits up 94%
• Variety of rooms bought is greater than 7 million, a rise of 9.2%
• Quick-term leases, together with Airbnb’s, quantity to 462,000 in a single day stays, a rise of 8%
• Complete lodging income of $1.1 billion – a rise of 11%

“Winter is a particular time in Connecticut,” Governor Lamont stated. “The state has breathtaking unspoiled nature that draws out of doors fanatics who’re searching for each conventional and surprising experiences, whether or not it’s the allure and enjoyable hospitality guests have come to know in Connecticut or the abundance of winter experiences like snowboarding, snowshoeing, ice fishing and tubing unfold throughout the state. Those that desire extra of a metropolis vibe may even discover a actual power all through our city communities.”

The success of the tourism marketing campaign, underneath the path of Noelle Stevenson, director of the Connecticut Workplace of Tourism, will be attributed partly to the feel and appear that’s mirrored in its inventive advertising and marketing. The marketing campaign continues to aggressively improve its drive-market efforts, however the finances additionally offered new alternatives to increase into new home and worldwide locations.

“This marketing campaign has outpaced all expectations,” Stevenson stated. “It continues to generate eye-catching outcomes and speaks to the unbelievable power, vibrancy, edginess, and variety that’s supplied in Connecticut. Guests can kick off the vacations with spectacular Christmas tree lightings, dine fireplace with cuisines impressed by a few of our acclaimed award-winning cooks, or take pleasure in household and associates across the hearth exterior at a winery or considered one of our ski resorts. If persons are searching for one thing extra excessive, there are a lot of winter experiences that present an adrenaline rush like UTV’ing via the snow, mountaineering and snow biking.”

A few of Connecticut’s hottest out of doors winter occasions embody:

• twelfth annual Winterfest at Hartford’s Bushnell Park (November 25, 2022 – January 8, 2023): Free ice skating and carousel rides seven days per week, together with different actions.
• Jumpfest Ski Leaping Competitors (February 2023): This competitors in Salisbury contains Jap Nationals, goal leaping underneath the lights, junior leaping, the Human Dogsled Race, ice carving, and a Snow Ball.
• Hearth and Ice Valentine Ice Sculpture Competitors (February 2023): The biggest single ice-block competitors in the US is held in Putnam, and options greater than 5 dozen ice carvings, glowing hearth torches, hearth performances and extra.

Connecticut’s tourism web site – ctvisit.com – features a full record of occasions and actions to discover within the state all through the season.

The “Discover Your Vibe” winter marketing campaign’s brand-new video spots characteristic a various mixture of beautiful and thrilling experiences from tourism locations throughout the state. Along with the brand new tv adverts, the marketing campaign contains:

• New shows in Grand Central Station and on Hyperlink NYC screens;
• Inflight video on focused JetBlue flights throughout the nation; and
• Hyper-targeted small-screen video in taxis, gyms, and salons.

“Tourism is at its greatest once we are in a position to attain various audiences who really feel a way of curiosity and newness a few vacation spot,” Stevenson stated. “Tourism in Connecticut has advanced. We all know that guests are extra centered on their well-being, having quite a lot of completely different experiences than the norm, and get probably the most out of their time, and this marketing campaign actually conveys that.”

Twitter: @GovNedLamont

Fb: Workplace of Governor Ned Lamont