Qatar World Cup pays followers’ flights and resorts for good PR

Qatar World Cup pays followers’ flights and resorts for good PR

The organisers of the World Cup in Qatar are paying teams of followers to journey to the event, saying they’re asking them for constructive feedback on social media in return.

The Supreme Committee for Supply & Legacy (SC) confirmed the coverage of inviting teams of supporters to the finals as friends after reviews by Dutch public broadcaster NOS, which mentioned on Sunday that Qatar was paying for flights and resorts for a bunch of fifty Dutch followers.

In return, these supporters have needed to signal a “code of conduct” urging them to put up beneficial feedback concerning the event on social media and to report “any offensive, degrading or abusive feedback” by others to the SC, ideally with screenshots.

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The broadcaster cited two Dutch followers who mentioned that they had been chosen by the event’s organisers as Fan Leaders and who added that that they had been requested to select a bunch of fifty loyal supporters for the free journey to Qatar.

“Because the event nears, now we have invited our most energetic fan leaders to personally nominate a small collection of followers to hitch us as our friends, as a way of thanking them for his or her collaboration,” a spokesperson for the SC informed Reuters.

On its web site, the Qatar World Cup describes its Fan Leaders program as a community of round 400 followers and influencers from 60 international locations who’ve provided “insights, analysis, content material creation and message amplification” for the event.

The organisers didn’t say what number of followers that they had invited or present monetary particulars.

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In its code of conduct, the SC asks the Fan Leaders to agree to include its content material of their social media posts and to assist the World Cup by liking and resharing posts by third events concerning the event.

It additionally states that followers usually are not anticipated to be a “mouthpiece” for Qatar, however provides it “would clearly not be applicable to disparage Qatar, the Supreme Committee for Supply & Legacy or the FIFA World Cup.”

Belgian and French media have additionally reported that choose teams of followers from these international locations had been provided a free journey to the World Cup by Qatar.


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