Tourism Transformation on the centre of World Tourism Day 2022
“Below the theme of “Rethinking Tourism”, World Tourism day 2022 is an efficient alternative for the trade’s stakeholders to mirror on the essential want to rework tourism; in the direction of a wiser, stronger, sustainable, resilient and inclusive Pacific Tourism Trade”
These had been the emotions shared by SPTO CEO, Christopher Cocker, when he featured on Fiji TV’s Breakfast Present earlier this week. Mr. Cocker additionally highlighted Tourism’s vital function as a key financial driver and enabler of social mobility and empowerment for various segments of society.
“Tourism is a essential trade right here within the Pacific. In 2019, via each direct and oblique hyperlinks to the trade, tourism jobs accounted for one in ten jobs globally which translated to about 330 million jobs worldwide. Within the Pacific, tourism employment was as excessive as 30-40% of whole employment in some international locations pre- pandemic, with ladies contributing considerably to these numbers”
“Furthermore, the trade’s cross sectoral hyperlinks to fisheries, transportation, agriculture and surroundings, to call a couple of, current many vital alternatives for collaboration for the advantage of our folks”, he stated.
When it comes to SPTO’s key focus areas in transferring ahead post- pandemic, Mr. Cocker defined that the organisation can be working carefully with its membership to not solely guarantee restoration however to ship tourism transformation guided by the 2050 Technique of the Blue Pacific Continent and dealing via:
Formally acknowledged by the United Nations on 27th September, World Tourism Day is geared toward elevating consciousness on the function of tourism inside the worldwide neighborhood. Additionally it is used as a platform to display the way it impacts social, cultural, political and financial values worldwide.
The SPTO workplace celebrated with a morning tea, shows highlighting SPTO member international locations and discussions on the relevance of this yr’s theme in relation to the way forward for tourism within the Pacific.