The month lengthy sports activities occasion in Qatar will increase luxurious journey in GCC area manner past the event
From lodges to non-public jets, the World Cup has proven the facility of the ripple-effect on economies across the GCC as journey seems to be set to achieve within the area lengthy past the event’s finish.
From kick-off on November 20, Qatar will see an inflow of an enormous 1.2 million guests and whereas this can add round $17 billion to the nation’s economic system over the course of the world’s largest soccer spectacle, the wins will likely be felt regionally.
Qatar’s measurement has meant that lodges within the UAE are going to make the nation a secondary host nation. Whereas Qatar had simply 30,000 resort rooms as of March this 12 months, Dubai alone has 140,000 and although with the addition of the likes of cruise ships and desert camp websites there will likely be extra like 130,000 rooms for the event, there is no such thing as a doubt that Dubai and the UAE has develop into by default, a secondary host nation.
Guests to the World Cup will now see two locations and as historical past has confirmed, Dubai has an enormous price of repeat journey, 25% in 2019 in accordance with Dubai Tourism, which means many of those visitors will likely be very prone to return. Phrase of mouth can be a key consider bringing visitors, Dubai Tourism mentioned, which means every of the 1.2 million soccer followers will develop into a brand new ambassador for tourism within the area for the vacationers of the longer term.
The lifting of the 2017 embargo has allowed the entire GCC to reap the rewards of this unbelievable mega-event, which as we noticed with Dubai Expo 2020, has a legacy in its personal proper. These guests coming for the Expo had been naturally curious in regards to the nation’s capital, which means a spillover into Abu Dhabi allowed for not solely Dubai to profit from this new inflow of tourists to the nation.
Aviation will surely be an enormous winner, the World Cup displaying simply how shut the 2 international locations are as Dubai and Doha supply 60-80 shuttle flights a day, with personal jet rent reported by the likes of VistaJet, reported to be at an absolute peak. Previous to the embargo, enterprise travellers ceaselessly went between the UAE and Qatar in a day, the 45-minute flight which means enterprise conferences had been not more than an extended automotive journey away.
The World Cup will remind folks of the financial alternatives connecting the 2 international locations, far past the event’s remaining whistle, which might solely be a boon to the likes of lodges and eating places which is able to host occasions, conferences and conferences into the longer term, a legacy to sit up for as we see the convenience of journey between the 2 nations.
It isn’t solely the UAE which will likely be a beneficiary, although little doubt it will likely be the most important, as a secondary host nation. Saudi, Bahrain and Oman have additionally seen an enormous rise in shuttle flights to Qatar and identical to the UAE, this can within the long-term, be prone to enhance the alternatives for the journey business.
Within the wake of the pandemic, persons are hungry for these in-person experiences and conferences, and as Qatar has undergone huge growth to facilitate the World Cup, there will likely be a brand new pleasure to see what the small Gulf nation has to supply and, likewise, with fast-paced modifications afoot in each the UAE and Saudi’s journey sectors. With 18,000 rooms accessible in Bahrain, the nation closest to Qatar, there is no such thing as a doubt that hopes for long-term advantages there’ll come to fruition as nations as soon as unseen, develop into showcased like by no means earlier than.
For Qatar, which has launched a plethora of luxurious lodges and experiences to enrich its cultural choices for guests, the World Cup is little doubt good for enterprise. Tourism projections past the World Cup look set to develop, not least from across the GCC with luxurious Halal journey experiences making it extraordinarily interesting to the native market. Greater than the host nation, it’s now a flourishing vacation spot in its personal proper, solely including to the attraction of the broader area because it reveals its modernising face to the world.
We’re seeing the identical constructive outlook from the personal jet sector. Our consumer, personal jet agency VistaJet, sees a shiny future forward for the luxurious personal journey sector. In order the ultimate whistle blows on December 18, there is no such thing as a doubt that the world will see the GCC like they’ve by no means seen it earlier than.
Sammy Musa is the chief government of Gulf Reps. Views expressed are his personal and don’t replicate the newspaper’s coverage.