July 18, 2024

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Winter tourism advertising ‘beginning to repay’ on P.E.I.

Winter tourism advertising ‘beginning to repay’ on P.E.I.

Some Charlottetown tourism operators had a giant month in December — an indication, they are saying, that P.E.I. is growing right into a year-round tourism vacation spot.

Uncover Charlottetown has spent a number of years selling Charlottetown as a winter getaway.

They’ve labored with town and companies to create a Christmas look and promote occasions to draw guests, mentioned govt director Heidi Zinn.

“It is beginning to repay. Our Victorian Christmas market, we noticed 5,000 individuals on the town that weekend, we bought tons of of lodge packages.”

Luke Thompson, visitor companies supervisor on the Holman Grand Lodge in Charlottetown, mentioned it was their busiest December on document, they usually’re wanting ahead to welcoming one other inflow of vacationers for the Canada Video games beginning subsequent month.

Brittany Miranda
Brittany Miranda, a vacationer from Toronto, says she likes how Charlottetown was adorned over the vacations. (Laura Meader/CBC)

“It’s totally promising and really motivating going ahead after, you understand, some tough years.”

Summer time remains to be the most important season for tourism in P.E.I. 

Total numbers for June and July final yr broke data. The Tourism Trade Affiliation of P.E.I. mentioned when last figures are tallied, it may find yourself being the most important yr on document. 

CEO Corryn Clemence mentioned it is smart to take a position extra sources selling P.E.I. winters.

“It helps with employment, we are able to hold individuals employed year-round, it is nice for the economic system, and we now have a good looking vacation spot year-round.”

The Holman Grand Hotel
Officers with the Holman Grand Lodge say it had its busiest December on document in 2022. (Laura Meader/CBC)

Brittany Miranda, a vacationer from Toronto who was visiting P.E.I. over the vacations, agrees.

“The best way the city was dressed up for Christmas is admittedly candy, it simply feels very charming. It is only a small city nevertheless it’s fairly participating.”