Meet Minneapolis launches a brand new tourism marketing campaign to boldly (re)introduce the town and entice guests by difficult present perceptions
MINNEAPOLIS, March 27, 2023 /PRNewswire/ — Maybe you’ve got heard or learn someplace that Minneapolis is “a ghost city” or that “it is overrun.” Both manner, there was a number of fussing about Minneapolis. Beginning as we speak, Meet Minneapolis invitations vacationers to “See What All of the Fuss Is About” by its new tourism marketing campaign.
Meet Minneapolis, in partnership with the Minneapolis-based company Periscope, is getting down to handle these misperceptions head-on with a tourism marketing campaign to reclaim the town’s narrative by “See What All of the Fuss Is About.” Minneapolis natives embrace the various number of world-class experiences folks can have within the state’s largest metropolis. Nevertheless, destructive perceptions have overshadowed the abundance of optimistic experiences guests can take pleasure in.
To entry visible belongings from the marketing campaign, together with the 30-second video, go right here.
The result’s a marketing campaign designed to boldly and confidently inform the town’s story to individuals who used to journey to Minneapolis typically – in addition to those that are new to the vacation spot – by highlighting the outstanding issues that the town has to supply.
“Persons are speaking about Minneapolis. A few of them have it fallacious, however they’re speaking,” mentioned Melvin Tennant, president and CEO of Meet Minneapolis. “This marketing campaign will invite these folks to re-experience Minneapolis by authentically telling the town’s story as a spot that has advanced over the previous a number of years and continues to be a buzzing hub of tradition, delicacies, and pure magnificence. We’re excited to welcome new and returning guests to return see what all of the fuss is about in Minneapolis.”
The “See What All of the Fuss Is About” tagline shall be accompanied by digital, broadcast and print promoting, billboards alongside highways, a devoted net presence and a social media influencer program. The marketing campaign will make the most of a mix of extremely visible and interesting techniques to succeed in numerous audiences and switch the dial on their perceptions of Minneapolis. This yr’s media spend shall be roughly $500,000.
“Minneapolis is a world-class vacation spot on the forefront of making change. Individuals from all around the world have put down roots in Minneapolis, contributing to an energetic, dynamic, and numerous tradition that has one thing for everybody,” mentioned Courtney S. Ries, SVP of Vacation spot Branding and Technique at Meet Minneapolis.
“This marketing campaign will spotlight the town’s award-winning meals and beverage scene, premier arts programming, world-class museums, elite efficiency venues, distinctive impartial companies, superb park system, quite a few choices for sports activities followers and thrilling public artwork,” mentioned Ries. “We invite each new and returning guests to rejoice and savor these choices by exploring Minneapolis occasions, companies, and points of interest all year long.”
Go to minneapolis.org/whats-the-fuss/fuss/ to be taught extra.
About Meet Minneapolis
Meet Minneapolis is a personal, not-for-profit, member-based affiliation. It actively promotes and sells the Minneapolis space as a vacation spot for conventions and conferences, works to maximise the customer expertise and markets the town as a fascinating vacationer vacation spot to maximise the financial and social profit to the better Minneapolis space. Meet Minneapolis is accredited by the Vacation spot Advertising Accreditation Program (DMAP) of Locations Worldwide.
Periscope, a Quad firm, is an award-winning company that gives a full spectrum of built-in advertising providers for a variety of acclaimed manufacturers. As part of Quad, Periscope represents a key artistic self-discipline that allows Quad to supply a full through-the-line providing and assist manufacturers reimagine their advertising expertise to be extra streamlined, impactful, versatile and frictionless. Be taught extra at www.periscope.com.
SOURCE Meet Minneapolis